Permanent Liquid Hair Color for Gray Coverage, Cooling Violet

The Wella ColorCharm collection from the manufacturer offers a wide range of products, providing you with the creative freedom to achieve your desired results. From Permanent & Demi-Permanent Toners, Semi-Permanent Creative Colors, Lighteners to Developers, Wella ColorCharm has it all.

Wella ColorCharm Permanent Liquid Hair Color saturates and fuses with your hair to deliver true-to-tone exceptional color that is fade-resistant. With 68 easily intermixable shades in neutral, ash, gold, warm, and red tones, this liquid hair color covers grays effortlessly while providing a vibrant palette without boundaries. The gentle fragrance and great conditioning properties make it the perfect coloring partner.

For deep conditioning and excellent gray coverage, Wella ColorCharm Permanent Liquid Color offers up to 60% more conditioning than the leading competitor and up to 43% more shine. The time-tested formulations ensure consistent and predictable results, guaranteeing that the color you desire is the color you get every time.

Utilizing Liquidfuse Technology, Wella ColorCharm saturates, penetrates, and fuses with the hair for vibrant, long-lasting, and fade-resistant results. To prepare for coloring, gather the Wella ColorCharm Permanent Liquid, bowl & brush, gloves, towel, old t-shirt, protective barrier cream (such as coconut oil), and a timer.

For application, start by mixing the Wella ColorCharm liquid with developer and sectioning the hair. Continue applying the color all over and process accordingly. Once done, rinse, shampoo, and condition as usual, then style as desired.

Check out the customer reviews and products in the Wella ColorCharm collection, including Gel Permanent Hair Color, Cream Developer, Permanent Liquid Hair Color, Powder Lightener, and Toners, each offering unique benefits and results. Don't miss out on achieving your desired hair color with Wella ColorCharm!

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